It is no secret that Nigerians have a very avid travel culture and for every traveller, the choice of where to stay is topmost priority. Jovago.com Africa’s Number One Hotel Booking Platform recently conducted a survey on what Nigerian travellers look for when they book a hotel and we have some surprising facts and figures to share.
Staying in air-conditioned rooms are becoming increasingly important for the Nigerian traveller as a majority of Nigerian travellers prefer the hotels providing AC. The luxury and freshness of the pool comes in the second place.
Whether it is to download a movie or the latest music hit, keep in touch with friends and family or to update social media feed with pictures from their trip, Wi-Fi remains an essential ingredient for choosing a hotel but this comes after the freshness of a pool and an air-conditioned room, the survey reveals.
Star Rating Preference
On the star rating preference for hotels, it was discovered that more than 37% of Nigerian travellers look for the comfort and affordability of 3 star hotels, 33% look for the luxury of 4 stars while 4% one star hotels are the least frequently booked.
Finding The Best Hotels
Access to the internet and services like Jovago.com have empowered travellers to be able to find the best value hotel for their needs. 78 % of travellers sort their search results based on price (lowest to highest) with 22% prioritizing ratings and reviews (best to worst).
Duration of Stay
Our survey gives some surprising facts, the longest stay booked was for 89 nights, the price range was between $3 for the cheapest room to $2846 for the most expensive hotels.
Finally, the most remote hotel in Nigeria is the Obudu Castle Ranch in the Sankwala Mountain in Calabar, reached after more than 5 hours driving, or even 10 hours if the weather is really bad.
This survey is based on several thousands of Nigerian travellers who booked hotels through jovago.com in December 2014. See infographic below